Ignoring customers is allowed, on one condition

Ignoring customers is allowed, on one condition
Written by Peruze

Ignoring what users tell you is allowed in a new market. The condition is that the reason gets said out loud. The trouble: every founder who got it wrong could also explain why. Eloquence passes the same test correctness does. Which is why the override is worth writing down at the time, not after the result is in.

What it says

We’re allowed to ignore every customer we interviewed.

In a new market they can’t see it yet.

But that permission comes with a string.

We have to say why they’re wrong, out loud, not just that they are.

Then we notice every failed founder had a why too.

So the test rewards the better talker.

Watch more on YouTube: @peruze-in.

Voiceover is AI-generated. Ideas come from books I have read.

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