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The deal’s job ends the moment we say yes: Cialdini’s Influence
Robert Cialdini's Influence explains why an inducement can vanish and a commitment still holds: once we decide, our minds invent fresh reasons for the...

Never Split the Difference argues the feeling comes before the argument
Chris Voss's Never Split the Difference argues we negotiate the feeling before the facts, because reasoning follows reaction. It wins the room built for...

Blue Ocean Strategy
"Blue Ocean Strategy" suggests shifting from fierce competition to creating untapped market opportunities. Key takeaways include focusing on making rivals irrelevant, pursuing both differentiation...
More to explore
A few more from across Peruze, picked at random.
Flow removes the policing, not the work
The work is not what drains us. Holding ourselves to the work is. And the honest catch: a long good session still leaves us flattened, so the two costs may share one tank after all. What's worth removing is the re-deciding, not the difficulty.
Bhagavad Gita 6.16 says steadiness starts with how we eat and...
A reading of Bhagavad Gita 6.16: the verse makes moderate eating and sleeping a condition for yoga, and it sets no hours or portions. Those numbers are ours to supply.
The hard things about hard things
Most management books are filled with recipes for success. They offer neat, prescriptive formulas for building a winning team, creating a killer product, and dominating the market. But what happens when the recipe fails? What do you do when the cake collapses, the kitchen is on fire, and you're fresh out of ingredients?


