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Ignoring customers is allowed, on one condition

Ignoring customers is allowed, on one condition

Ignoring what users tell you is allowed in a new market. The condition is that the reason gets said out loud. The trouble: every...
Discovery falsifies guesses, it doesn't collect features

Discovery falsifies guesses, it doesn’t collect features

Fifty calls and a shopping list is not discovery. The interview scores a guess we already wrote down. Sometimes the crowded market really does...