Fifty calls and a shopping list is not discovery. The interview scores a guess we already wrote down. Sometimes the crowded market really does know the missing part — that’s the honest exception, not the method.
What it says
We take fifty customer calls and come back with a shopping list.
So we build what the list said, and it still lands flat.
Every request got logged, and nothing got tested.
A call isn’t a list of features, it’s a pass or fail on something we already believed.
So the guess gets written down first, in plain words.
And in a crowded market, they really do know the missing part.
Watch more on YouTube: @peruze-in.
Voiceover is AI-generated. Ideas come from books I have read.
