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Ignoring customers is allowed, on one condition
Ignoring what users tell you is allowed in a new market. The condition is that the reason gets said out loud. The trouble: every...
Discovery falsifies guesses, it doesn’t collect features
Fifty calls and a shopping list is not discovery. The interview scores a guess we already wrote down. Sometimes the crowded market really does...
The Four: the moat chapter only works if you already own...
The infrastructure moat is real: a rival can clone the feature, not the decade of concrete. But it describes a position that was bought...
First Mover Myth
We keep funding the race to invent it first. The real win goes to whoever gets the version after that right. Some pioneers never...
Zero to One
If you’re ambitious, you live in an echo chamber of business advice. You’re told to stay lean, iterate, disrupt the competition, and follow a...
The hard things about hard things
Most management books are filled with recipes for success. They offer neat, prescriptive formulas for building a winning team, creating a killer product, and...
Crossing the Chasm
Why Your Brilliant Tech Product Will Fail: 4 Secrets from 'Crossing the Chasm'1. Introduction: The Billion-Dollar QuestionWhy do so many promising high-tech products—often with...