Asked whether we plan to buy something, more of us buy it. Asked about something we already dislike, fewer of us do it. The finding sits on cheap, near-decided behaviour, so it may thin out where a choice really costs something. Still worth knowing before the next onboarding questionnaire goes out.
What it says
The question didn’t measure you, it moved you.
Ask about buying a computer, and more computers get bought.
The odds jump eighteen percent, from the question alone.
Asking pulls up an old feeling and pins us to it.
But every one of those choices was cheap, and nearly made already.
Ask about something we dislike, and fewer of us do it.
Watch more on YouTube: @peruze-in.
Voiceover is AI-generated. Ideas come from books I have read.
