The best product and the least blameable product are different products. One person picks, the company pays, and only that person carries the failure. Which is why a challenger has to sell cover before it sells features.
What it says
Nobody gets fired for buying the biggest name.
A good pick helps the company.
A bad pick follows the person who made it.
So the safe name wins even when it’s worse.
It weakens where the buyer owns the company and where the result gets measured.
Everywhere else the leader isn’t selling a better machine.
Watch more on YouTube: @peruze-in.
Voiceover is AI-generated. Ideas come from books I have read.
