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The deal’s job ends the moment we say yes: Cialdini’s Influence
Robert Cialdini's Influence explains why an inducement can vanish and a commitment still holds: once we decide, our minds invent fresh reasons for the...

Never Split the Difference argues the feeling comes before the argument
Chris Voss's Never Split the Difference argues we negotiate the feeling before the facts, because reasoning follows reaction. It wins the room built for...

Blue Ocean Strategy
"Blue Ocean Strategy" suggests shifting from fierce competition to creating untapped market opportunities. Key takeaways include focusing on making rivals irrelevant, pursuing both differentiation...
More to explore
A few more from across Peruze, picked at random.
Deep Work: the ritual starts before the mood does
The ritual is the trick: same seat, same length, decided before the mood gets a vote. The transition into concentration stops costing anything. The catch is the hours themselves: most work is built out of minutes.
Vairāgya: Decoded
Vairāgya gets translated as dispassion, non-attachment, and indifference. Those are three different instructions. The sutra's own word is vaśīkāra: mastery. You build that. You don't switch it on by going quiet. What goes is the craving, not the caring. Yoga Sutras 1.15 and 2.7.
Steve Jobs
The world remembers a simplified, iconic image of Steve Jobs: the visionary in the black turtleneck, standing on a minimalist stage, unveiling products that would change the course of technology. He was the ultimate icon of inventiveness, the man who connected creativity with technology and built a company where leaps of imagination became reality. This public persona, however, was a carefully crafted sliver of a much more complex and contradictory man.


