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The deal’s job ends the moment we say yes: Cialdini’s Influence
Robert Cialdini's Influence explains why an inducement can vanish and a commitment still holds: once we decide, our minds invent fresh reasons for the...

Never Split the Difference argues the feeling comes before the argument
Chris Voss's Never Split the Difference argues we negotiate the feeling before the facts, because reasoning follows reaction. It wins the room built for...

Blue Ocean Strategy
"Blue Ocean Strategy" suggests shifting from fierce competition to creating untapped market opportunities. Key takeaways include focusing on making rivals irrelevant, pursuing both differentiation...
More to explore
A few more from across Peruze, picked at random.
Abhiniveśa: The Fear Wisdom Can’t Cure
Patañjali named this fear in the Yoga Sūtras. He never claimed the practice removes it. That's the whole point of calling it clinging.
She Guards the Fence. He Guards the Secret. · Lost Reels...
A farm boy, a sister with six-guns, and a courting family waiting past a forbidden fence.
Self-Help Never Sticks. Here’s What Page 86 Says
You read the book. You highlighted the lines that felt true. Weeks later nothing about your week has changed, and the next book is already in the basket. This episode takes that complaint to two pages of a compiled volume of Upanishad excerpts and reports exactly what is printed there, including the fact that one of the pages is a question-and-answer section rather than a verse, and the other one starts mid-sentence.


